FOOD STYLING

Food Styling is an intricate selection process of using the right props and contrasting colours so as to introduce a concept that will further increase the appeal and uniqueness in both your F&B brand value and its offerings. Food photography helps to inform viewers of what you’re selling; when paired with Food styling, it enhances those visuals being captured, creating jaw-dropping images of food in accordance with your F&B brand that will entice patrons even more - increasing chances of conversion.

Edmund is both a food and set stylist. From a Culinary School graduate to training at The Shangrila Hotel, to running his own F&B business, Edmund has honed his culinary knowledge and skills, allowing him to understand the limitations of certain ingredients but also leveraging on its beautiful properties. He is also a food photographer and knows exactly what styling the camera loves. He has worked closely with photographers, videographers and agencies on set and experimenting with colours and different textures which adds depth and dimension to the overall set

Our previous clients include Nangfa Thai Kitchen, Nissin, Chunky Lobsters and SheSells Seashells. Feast your eyes on our portfolio to view the team’s work.

PORTFOLIO

WHY QUALITY VISUALS MATTERS MORE TODAY?

The coronavirus outbreak last year saw the rise of food delivery services and home-based food businesses. For food establishments, it also showed the importance of having quality visuals and a strong social media presence to stand out from competitors and capture your audience’s attention (and appetites). As ordering food online becomes more prevalent, diners tuck in with their eyes first. It is crucial to entice your target audience through food photos from the very first click as they browse through your website or social media page. A picture tells a thousand words and can also quickly form first impressions about your brand. Food businesses with quality photos about their products have seen an increase in sales. Get diners salivating and it will not be long before they start returning for more. 

Before each photoshoot, our team makes it a point to get an in-depth understanding of the project and brand from clients and what you would like to achieve through the photos in order to meet your goals and expectations. 

Complementing our team’s food photography, we also provide a range of other services such as art direction and food styling to elevate your food photos to leave a lasting and delectable impression. 

We’d love to hear about your dream shoot! Email us at hello@sgfoodtrend.com or fill in the contact form below.