Food photography that sells, salivates and seduces…..

WHY QUALITY VISUALS MATTERS MORE TODAY?

The coronavirus outbreak last year saw the rise of food delivery services and home-based food businesses. For food establishments, it also showed the importance of having quality visuals and a strong social media presence to stand out from competitors and capture your audience’s attention (and appetites). As ordering food online becomes more prevalent, diners tuck in with their eyes first. It is crucial to entice your target audience through food photos from the very first click as they browse through your website or social media page. A picture tells a thousand words and can also quickly form first impressions about your brand. Food businesses with quality photos about their products have seen an increase in sales. Get diners salivating and it will not be long before they start returning for more.

FOOD PHOTOGRAPHY

SGFoodTrend has a team of professional food photographers based in Singapore.

Founded by Edmund Goh, his passion for photography is an amalgamation of his well-rounded experience as a food and beverage entrepreneur, extensive knowledge of the industry and his background in branding and marketing. He brings with him years of photography experience under his belt, and his passion for photography is only matched by his voracious appetite.

The mission of SGFoodTrend’s team of photographers is to create visual perfection through photos and showcase your cuisine and food products in the best light. With a keen eye for detail and artistic flair, we are versatile in a multitude of photography genres and styles. From vivid product images to intricate lifestyle-inspired shots, we are adept at shining the spotlight on food.

Our work is driven by the ethos of story-telling through impactful visuals that pique appetites and tickle tastebuds. Let us know about your food photography requirements and await imagery magic through the food photos. Our extensive food photography portfolio spans projects with fine-dining restaurants, cafes, food purveyors, confectioneries to home-based food businesses. We have also shot a melting pot of cuisines that includes modern European, French, Peranakan, Chinese, Thai, Argentine and more.

Through our lens, we capture the intricacies and the essence of a chef’s vision behind show-stopping dishes, accentuate the ingenuity and dedication that are poured into crafting artisanal food products, bring out the freshness and vibrancy of ingredients and showcase their terroir and seasonality. From the fine grain of the pastry shell, the slathering of velvety sauce to the contrast of food textures, nothing misses our eye.

PRE-PRODUCTION/ ART DIRECTION

Before each photoshoot, our team makes it a point to get an in-depth understanding of the project and brand from clients and what you would like to achieve through the photos in order to meet your goals and expectations.

Complementing our team’s food photography, we also provide a range of other services such as art direction and food styling to elevate your food photos to leave a lasting and delectable impression.

What Our Clients Say

“Edmund’s attention to detail and eye for creativity is amazing! My team and I were impressed with his work ethic and ability to deliver. We made a decision to put him on a long term retainer package and it was the best thing we could have done for ourselves!”

Jasper Lim- Head of Brand

Thirsty Beers Shop

“I have been working with SGFT for their photography and videography services since the start of my business. Edmund has never failed to deliver high standards of photos which creates a strong visual impact for my customers (I even have customers telling me "nice photography!"). It is integral to commit your business to get good photographs done as we revolve around the social media world these days. You only have 3 seconds to capture someone's attention and there is no better way to do it than having great photos. Ed's rates are competitive while producing top-notch works and services. Highly recommend for all F&B business owners!”

Joycelyn Quek- Owner

Seamonger

“Edmund has been a very professional and helpful food photographer. He has done a great job with the pictures of my restaurant menu and never fails to go the extra mile to make sure everything is to the client's satisfaction”

Shane Wu- Co-Owner

Chunky Lobsters

“I picked up Edmund’s contact for professional food photograph and I’ve used him twice and will likely use him again a third time. He’s been a true joy to work with. Thanks!”

Ken Lim- Owner

Don Quijote